Someone's obviously a fan of 1970s British cars...
"The [1976 Rover] SD1 went head-to-head with rivals such as the Ford Granada, Citroën CX and Opel Senator as well as premium models like the W123 Mercedes-Benz and BMW 5 Series – all of which still form the main alternatives. Unfortunately, the big Rover soon gained a reputation for poor quality, reliability issues and a propensity for alarming amounts of rust..."