> The modern jewelry market is also substantially different than what past generations taught me jewelry was. To them, jewelry was meant to be a value store. You purchase a valuable ring, the stone and metal held their value and you or your heirs could sell it later if times were tough.

Jewelry sellers pretend their product is like precious metals: a store of value.

In fact, it's more like collectable trading cards: popularity contributes more value than component materials.

I.e. why heritage Tiffany or Rolex pieces still have substantial value