> Yes there are BLE versions of everything, but they absolutely suck batteries.

> Apple proved it can already reach these battery lifetimes with AirTags.

And they did it with BLE.

Thread is on 2.4ghz and on its way to becoming a de facto standard by basically be included in every major bluetooth SOC for free. Simple as. I don't think this is some direct strategic move, so much as a general movement of the industry that Apple will capitalize on.