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Very unlikely you will find a general rule or pattern. Some get moved from the main office or some other office. Some get recruited in the foreign country. Some get hired and moved because they have specific expertise or experience. And some get the job because their uncle is CEO.

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What I did notice however is that the pick can have a lot of influence on how the company will develop in country, especially in terms of overall "company culture".

Of course. Success and failure sit at either end of a spectrum, with most executives sitting somewhere along that line. A company lucky or careful enough to put the right person in any job will get good results. In my experience that process has a lot more to do with internal politics and professional networks than anything resembling a formal process or set of rules.

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