Also EU companies tend to be more mindful and take data protection very seriously, even before GDPR was a thing, so finding gross offenders is a rare occurrence anyway.
Ironically, currently 2023 entries.
Edit: for anyone wondering SAP has ~110,000 employees worldwide, Google has ~180,000, so comparably mega scale tech company.
I am not sure that is completely correct, considering SAP's cloud offerings.
SAP runs your instance, but isn't responsible for what you do with it.
I'm absolutely in favor of making it impossible for adtech to make any profit at all as long as they build their business on monetizing user data and exposing their users to all kinds of hazards.
I find it funny that so few people here see a problem with that kind of behavior. It's as if they expect society to serve the market, instead of the other way around.
At least in my experience, when I deal with a service in the EU, their privacy policy fits on a few A4s, with the important bits frontloaded and written in an easily understandable way. Even most banks don't really hide what they collect on you and they explain why they collect it.
It's only foreign companies that tend to insist on massive privacy policies that border on being incomprehensible and use them to skirt the law. Seriously, just look at Googles privacy page for example - it's a single giant page that mostly just restates over and over "Google may collect info about you". It's unclear what the data is being used for, it's extremely reliant on other pages to detail what's being used and your average person has probably lost the plot by now.
It's difficult to put it in any other way, but foreign companies are the ones who think they can get away with breaking the law and make it as difficult as possible to trace what they're doing with your data. European companies just tend to actually follow the law. That's why all the landmark cases are against foreign tech giants.
These are the moments I’m grateful to be living in the EU. GDPR was a huge circus of blame on EU bureaucracy back when it was introduced. A lot of hate poured out that every single paper you sign now needs to have a second separate GDPR thing for you to sign. Stupid Brussels making your life more complicated! But now everyone seems to be used to it.
It's probably different for organisations coming from outside the EU who get EU customers over the Internet.
A lot of people were wrongly influenced by DPD consulting wannabes on their first gig. I have seen small org burn years of contacts they could have kept or easily manage in respect with the provisions of the law.
But also, primarily European companies did generally take it a lot more seriously than multinationals. (Sometimes too seriously; while this has calmed down a bit, you'll sometimes see companies enforcing absolutely absurd policies around data on the basis that they incorrectly think they're required for compliance).
For example, it was US companies that stopped serving ads until they had GDPR infrastructure in place, while some very bad actors in the UK where not collecting consent at all.
On the other side, European companies are usually smaller, so their get lower fines, which won't make the headlines. Which is, why you might not hear so often about the fines against European companies, which still happen. And if we are honest, we usually only hear about the super-penalties anyway.
The Irish DPC is also reportedly quite busy, by virtue of shouldering a disproportionate amount of the enforcement work for non-EU companies (due to tax-driven HQing there). They have taken cases against European entities as well however: notably they even even taken cases against the Irish government for violations around mandating biometric public service ID cards.
Such a thing would need to exist before the EU would be able to fine it.