He added foreign stores that sell the partially sell the same things. Sometimes these stores also sell Austrian products which are cheaper in those countries than they are in Austria.
I get the feeling that the same tricks are being played in Switzerland. Coop and Migros feel a lot like a duopoly, and discounts also cyclical. Not unusual to see 40% discount on outrageously overpriced detergents, for example.
I do most of my shopping in Germany.
Swiss restaurants also feel overpriced. But I've never been to a bad Swiss restaurant.