I use 100g because they have different servings amounts. In the UK, the serving size is just 30g not 39g.
I would note that reducing such foods to tables can miss the point. They make me feel very different to eat. One is a very moreish sugary frankenfood that makes me lose control of my appetite. I can eat it by the box. The other is something that makes me feel good but if I make too much, I'm done and can't finish it. Eating an excess is physically hard.
+---------+----------+
| Oatmeal | Cheerios |
+--------------+---------+----------+
| Serving size | 100g | 100g |
+--------------+---------+----------+
| Calories | 374 | 378 |
+--------------+---------+----------+
| Fat | 8g | 4.8g |
+--------------+---------+----------+
| Carbohydrate | 60g | 69.1g |
+--------------+---------+----------+
| (sugar) | 1.1g | 17.7g |
+--------------+---------+----------+
| (fiber) | 9g | 9.6g |
+--------------+---------+----------+
| Protein | 11g | 9.9g |
+--------------+---------+----------+