Personal computers were expensive by middle class standards [1], and the sweet spot was educated professionals like doctors and lawyers because they could afford it and it was interesting/useful to them and their families. A rich person who inherited an oil fortune would have been able to afford it, but not interested. A teacher would have been interested, but unable to afford it.
[1] At a time when a decent, no-frills used car would have been around $1,000, you had something like this: ~$700 for a more limited VIC-20 or Z80-based machine, ~$2,000 for a PC-clone, and maybe double that for the Macintosh. For most buyers, it was a big but not impossible expense.