That opening picture, with the scroll effect. I don't know if I have ever seen such an image used so effectively. The transition from line art to a real picture was so subtle that I was just stunned to find out it was real. And that had such an immediate impact that it brought a tear to my eye.
I can't remember there ever being a time in my 30+ years of being online that web design caused such a reaction.
Haven't even read the article yet...