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YouTube ads are a tiny % of revenue. Celebrities on YT make their money from brand deals, not ads. Remember "Adpocalypse" and the beginning of all this ultra clean PC talk online? Before all that, sure you could make a living from YT ads, but many channels don't even have them on because it's cents. For example I have over 50k views on some videos, but the ad revenue is nothing.

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You are incorrect:

"“He is most likely making £2,000 to £4,000 per video, not taking into account any affiliate deals and brand sponsorships that might be running in the background,” she said.

Based on five videos a week, this could easily produce the best part of a £1m a year."

https://www.theguardian.com/culture/2023/sep/18/how-russell-...

That's not what I asked.

No, but it is kind of a good point because it looks like they turned of youtubes "in-video" ads but he still has clearly marked paid promotions and "built in" ads/promotions he does like a podcast. So both Brand and YouTube are still making almost the same money right now even though they, "aren't monetizing".

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