If you are incorporated (and therefore benefit from government-provided protection from liability and lower tax rates) then you no longer get to choose your customers; you’re a common carrier and must provide the same service to all customers. You can only terminate a customer for non-payment (if you’re a paid service) or if the customer takes actions that directly threaten your business (eg attempts to hack your service).
Social media companies may no longer promote or suppress content; they can only provide tools to let users do so themselves (eg filter/block/subscribe/tag). Advertisers can use similar filters for ad placement.