Yes, their plan is to serve the hundreds and hundreds of millions of people around the globe who don't have access to terrestrial gigabit fiber.
You are then left with all the exceptions to those general rules and I'm not sure that's enough to cover the very expensive cost of the platform.
Starlink was never designed to compete with terrestrial internet in any way.
If you have access to good high speed internet already then Starlink is not for you.