I love the part on faking data. I take the viewpoint that only software testers care that the comment count is exactly correct in the majority of system. Users don't care.
Turns out they're just making that shit up.
Since this was just a field in a database, it involved some simple update code.
The results? More people are interested in anything that they think are popular (or they are curious as to why so many people viewed it).
My client got more actual hits overall on these topics.