Not just the funeral procession, but also the recent Google-salesman ad, and just about every attempt at marketing MS has done in the last few years.

I really have to wonder, how is it that Microsoft is seemingly so completely disconnected from reality? In what crazy world did the Seinfeld ads look amazing and awesome? Where the iPhone funeral procession would look like anything other than premature celebration? Where the anti-Google ad looked anything other than sleazy and underhanded?

Though I have a theory. MS's marketing stunts have been known to be unnecessarily hostile to the competition, overly self-congratulatory, seemingly unaware of why people choose the competitor, has overtones of arrogance... remind you of a CEO? :)