Rolex earns billions every year. Where does the money go?

Sounds like a problem most cities, cantons, states would dearly like to have.

I read this as Roblox and was equally curious about the answer

Rolex and it's secrecy and structure was explored by one of my favourite youtube channels. Goes deeper into history and marketing side of things, less about the non-profit structure and philanthropic endeavors

https://www.youtube.com/watch?v=PCZMwsaefyk