This is a great article because everyone should understand the similarity between logging and tracing. One thing worth pondering though is the differences in cost. If I am not planning to centrally collect and index informational logs, free-form text logging is extremely cheap. Even a complex log line with formatted strings and numbers can be emitted in < 1µs on modern machines. If you are handling something like 100s or 1000s of requests per second per core, which is pretty respectable, putting a handful of informational log statements in the critical path won't hurt anyone.

Off-the-shelf tracing libraries on the other hand are pretty expensive. You have one additional mandatory read of the system clock, to establish the span duration, plus you are still paying for a clock read on every span event, if you use span events. Every span has a PRNG call, too. Distributed tracing is worthless if you don't send the spans somewhere, so you have to budget for encoding your span into json, msgpack, protobuf, or whatever. It's a completely different ball game in terms of efficiency.