AI safety is a thing apart from brand safety, and OpenAI would be well aware of this, just like GM is aware of what crash safety means.
Right, so in that case the occupants are their customers, and they're hopefully protecting them from harm. They're not optimizing for, say, pedestrian safety[0].
In this case, OpenAI's customers are other companies, and they're keeping them from harm, and the number one harm that companies are worried about re: AI is "what if we deploy an AI tool and it generates nudity etc that damages the bottom line."
I'm not saying this is a good thing, but it seems to describe the situation as it is, doesn't it?
[0] https://driving.ca/auto-news/driver-info/blind-spots-on-pick...