Cisco and Splunk have no overlapping business models, do they? What's the strategy behind it?
0 - See MARS, https://en.wikipedia.org/wiki/Cisco_Security_Monitoring%2C_A...
1 - A few examples: before WebEx, Cisco had MeetingPlace which was partially internally developed and partially built with external hardware and software products. Before Firepower Threat Defense (Snort acquisition,) there was the internally built ASA product line, which developed from the acquired PIX line. In load balancers, they had ACE (internally developed,) replacing CSS/CSM (based off of their Arrowpoint acquisition.) For NAC, they had NAC framework (internally developed, never really took off,) NAC appliance (acquired,) and now ISE (internally developed.) There are many, many, other examples here.