You need a streaming aggregator for the cycle to be complete.
My idea to get cooperation and buy-in across the streaming providers was to try and "nudge" customers to subscribe and bundle competing services by directly showing all programming that could be accessed in one interface. Ideally streaming and account management and signup would be done through this single clearing house. Perhaps an incentive if all three services were active.
Obviously would be fraught with issues, and I could never really see any cooperation like that working. but I liked the name...