"To survive the flood of revenue optimized content (recipes being a familiar example), you need an active [software] agent working on your behalf to read content and make one straight thing out of the crooked timber of the web."
So what do you think, will be the goal of all advertisers?
To get their recommendations baked into that AI. Direct bribing/revenue sharing with the manufactur of that AI. Or sneaking data into training sets via bribed employes and so on.
I don't trust black boxes and never will.