> Tinder parent company Match Group Inc. has experience with high-priced subscriptions for some users. In 2022, it bought The League, an invite-only dating app that targets “ambitious, career-oriented singles.” The League has a VIP plan that costs $1,000 per week. The company previously said the success of The League’s high-price subscription made Match Group rethink how it could address “high-intent users” on its other apps like Tinder.
OK, that makes sense. High-income people can advertise their income to potential mates who are looking for that. The high price signals that you are ambitious and career oriented, or at least that if you aren't, someone who is might be interested in marrying you anyway.
> The new plan announced Friday, called Tinder Select, was only offered to less than 1% of Tinder users who are among the app’s most active, the company said.
What's the point of that? Here the high price signals that... you have a lot of sex? Why are we segmenting on activity?