And what's so cool about AnyVivo?
They've been making a lot of money (and 50-60% margin) in the past few weeks selling jellyfish, which I didn't realize was even possible to keep as a pet. Presumably as they move into other more interesting pets, they will make more money.
1. Sell jellyfish online
2. Make money, acquire customer base
3. ???
4. Take over world!