I think we need to decide on its meaning first. Most people these days use it as a death mark. Except the original op-ed often quoted used Meta, Uber, TikTok and Google - companies who make billions of clean profit per quarter, and more profits than they ever have, as examples

Enshitification = more profits is unfortunately correct in my mind, but most people use it with a much different meaning. I don't think Unity is going to break all profit records soon