I mean, how didn't Intel and AMD saw what apple was creating.
PCs have been stuck to 3/4Ghz for more than 15 years, so it is not like they didn't have the time to optimize from the consumption/heat point of view.
PCs have been stuck to 3/4Ghz for more than 15 years, so it is not like they didn't have the time to optimize from the consumption/heat point of view.
For a while Intel's process knowledge was supposed to be better, even if the design was less efficient, but that turned out to be a mirage around 10nm or so. Intel now without a process advantage is probably never going to regain it's monopoly, and so far hasn't really transformed itself to do anything other than build those high-margin chips.
Once upon a time, I wanted to use one of the chips from a company they bought in networking, but Intel's model is to make the chip and let other companies make a product to take it to market. Intel doesn't want to make a market, just sell into it. You can see that with their attempt at TV where they stopped when they didn't want to spend money on content. So the chip I was interested in didn't get much R&D or a product and it more or less disappeared, another wasted investment.