The badge signals two things:
1. This person is likely serious about finding a long-term partner.
2. This person likely has considerable disposable income be able to pay $499/month.
> You could spend $499 out at bars trying to meet people, and at least you’d get 50 beers in return!
If you're looking for a long-term partner, I think a bar is basically the worst place. Or maybe it's just a terrible place for me personally, since I go to bars, so a person at a bar is probably not a good match for me.