If they are using a design from the manufacturer, I have no sympathy for them. They are just trying to make money by adding some marketing and connecting dots together.
There's an increasing trend of foreign manufacturers copying (or even simply producing unlabelled variants) popular products then white labelling them. You see this all over Amazon where there are dozens of brands selling the exact same product with their name stamped on it. Those products are always some slight variation of a bit name.
* Solo Stove - dozens of identical knock-offs
* Power screwdrivers - Nearly limitless variations of the popular brands
* Theragun/Hypervolt - Literally dozens of knock-offs with slight variations in packaging.
This continues for nearly every single category.
a quick google search turns up this store. whether they designed these firepits themselves or it's a catalog design from a chinese seller, i don't think it's really fair to compare it to an iPhone. and given the sheer number of designs in his store, i think it's a fairly safe bet that they're reselling catalog products from chinese sellers.
https://www.alibaba.com/product-detail/Black-Crossweave-Larg...
alibaba unit price(list): $40.00 amazon seller price: $199