Most nations are beginning to deal with intense water pressure issues. Especially as seasons don't follow the patterns so perfectly. A flash drought could cripple almost all water and excessive underground water pumping sinks the land. See china's issue with random potholes due since the land is sinking.
Modern water desalination is quite new, so technology has much room to grow. Not only does that make it attractive in terms of patents for better systems, but also there's always a market.
https://www.watercorporation.com.au/Our-water/Desalination/P...
Desal is cheap as chips compared to Water Corp's supply charge!
> Water desalination in Saudi Arabia has doubled over the past decade to reach 2.2 billion cubic meters in 2021 [0]
Then United States is right behind at #2. It does seem like a lot is happening it just has to be the perfect storm of correct conditions.