£25,000, how long would it take set up a repo so you could do go: sudo apt-get install rails-3.2 on Ubuntu/Debian?
Making a Rails.app for Mac is different though, because everything would be isolated in your .app, while a .deb would install the files to the system and track them in the package management database, so trying to modify them outside of apt-get/dpkg just b0rks everything.