Having been on the "actually has to deal with the aftermath of investing in no-code" that is when the cost comes in. Out of the literally dozen or so places I've worked and the half of those that went heavy on low code, it has never worked. The complexity becomes too great after a few months of "wins" and the system falls over on itself because the people using low code need increasingly complex things. But I assume as a marketer once you've finished your sale you move on to the next one. Because that what they all did.