I’m not saying Lichess will do something like this, but have you heard the saga of the Environmental Research Institute of Michigan (ERIM)?
It grew out of the University of Michigan — as a non-profit. Its president and board spun off a for-profit subsidiary owning the majority of its work, people, and assets and leaving a small fraction for the non-profit.
Then, the for-profit entity was bought by a succession of other entities: Veridian, General Dynamics, and now MacDonald, Dettwiler and Associates.
I only learned of this while working with a graybeard from the original ERIM during their General Dynamics days — he was still sore about it.
So never doubt a president/ceo and board if they’re really determined in going for-profit!
https://en.m.wikipedia.org/wiki/Environmental_Research_Insti...