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I don’t think they would have called it Bing. It would get the DarkSky treatment.

Apple has far more of a network of users than Bing. They don’t need Bing’s users or brand.

“Bing” would be the default search on iOS and macOS and it would instantly have an order of magnitude more users than Bing.

I’m not exaggerating. There are over a billion active iPhone users. There are 100 million active Bing users.

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You aren't comparing apples to apples with those numbers. Bing has 100 million active daily users. Apple has about 2 billion registered "active" devices, which means they were used within a 30 day period. In this case, you are comparing daily active users for a particular service with monthly active users for an entire device. It's not clear if any Apple service reaches a lofty DAU.

Apple hasn't released daily active users for any of it's services, but it has argued recently that iMessage has less than 45 million active users in the EU (https://9to5mac.com/2023/09/04/imessage-app-store-gatekeeper...). Meanwhile, some estimates put Bing's monthly active users over a billion.

I bet they would just call it “Finder”.

iGoogle

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