what do you want to know? For example in February it was:
- 16.391 visits
- 14.579 unique visitors
- 67.485 pageviews
- 3.99 pages/visit
- 3:00 average visit duration
- 33% bounce rate
- 16.391 visits
- 14.579 unique visitors
- 67.485 pageviews
- 3.99 pages/visit
- 3:00 average visit duration
- 33% bounce rate
Do you (or anyone else) think it's worth it for me to put Ads on my website? I have resisted so far because I thought the revenue would be insignificant.
- 2000 - 4000 visits (higher during semester breaks, lower in mid-semester)
- 2000 - 3000 visitors
- 20000 pageviews
- 6 page/visit
- 1:20 visit duration
- 8% bounce rate
Once upon a time patio11 suggested I become a part-time person becoming the other side on any textbook sell or buy transaction. I didn't do it because I figured to make a loss of at least $5-$10 on each transaction to make it worth while for the other person to buy from me to make it worth it for them instead of from the store. I would've bankrupted myself doing that for the 1700 textbooks requested/offered. (Also got to know someone who had more headway into this same problem my website was solving; he owns a real book store near a university).
Looking at your example I think maybe I can make income from ads instead... but I'm not sure if a quarter of visits can equate to a quarter as many ad conversions.
That's probably a lot of work, but can you test it on a subset? Then you see if it's profitable and you could hire someone to write the remaining descriptions.
That brings us to the monetization: you should do the math - traffic levels, CPC, CTR (for that you could try to have ads on a few pages).
I don't have that much experience with ads but from my experiments with a few websites, ads might make sense in a situation and not in another... So you have to test.
http://textbookcentral.com.au/26/university-of-new-south-wal...
That doesn't look like an individual page but it actually is; there's a unique link for every dialog. I'll definitely follow your advice and test some ads on small number of pages and see how that goes first.
I would also recommend Amazon affiliate linking, this is a big one because it doesn't matter if they buy the textbook, anything they buy over a 24 hour period on Amazon you get a cut of.
It was a great day when someone bought a $24,000 watch on one of my links!
re: Charging text message. Not enough volume yet, I've looked at many text message subscription vendors and all of them have fixed monthly fees of $1,000 and up.
(And it's obviously stuck with me -- because I posted a link to it on HN 3.7 years ago: http://news.ycombinator.com/item?id=237779 )
- keyword research to know what people are looking for
- creating content that answers specifically to these keyword searches
- link building as in article marketing (ezinearticles, goarticles...) and guest posting on a few small business blogs (example: http://www.marketingbestpractices.com/marketing-articles/off...)