I love swearing. I also actually agree with the OP. It's getting a little old. Some of the presentations I'm seeing really feel a little patronizing linkbait. But you know what I really can't stand? The word professional, used in this context. What does that even mean? I find it such an obnoxious term when used to suggest that the privilege of working comes at the cost of subscribing to some universal etiquette.

Although I never swear, I can understand when someone I respect swears. It means that they are dead serious about what they are saying. They don't swear lightly, nor frequently. When I hear them swear, I better be taking them seriously, because it means they're upset. I don't lose any respect for them over it, because again, they don't do it lightly, nor frequently. They only do it when they want to make a serious, serious point.

What's worse, it _reduces the value of the swear_. When I swear, I mean it.

Agreed - my guess is it's getting harder and harder to grab people's attention and swearing is an effective way to 'shock' some people into noticing your headline.

> not particularly professional…

I am reminded of http://philip.greenspun.com/ancient-history/professionalism-...