Most don't seem to grasp there's a delta between saying you have a Proj Mgmt tool, and using it. Ideally, using it properly. A SaaS PM tool is not a substitute for actual management. The tool enables the management of projects (read: ultimately that's actually people). The tool does manage itself. And the tool doesn't mean staff can lead and manage themselves either.
Like the article's writer I've traveled across a number of agencies the last 8+ years. It's rare to see the software used correctly. That said, it's also rare to see Project Managers and teams properly do PM. Half-ass'ing it is not the road map to success. It might feel ok in the immediate but the corner-cutting is self-defeating.
Feels good + Faster !== More effective
p.s. Recently, I worked for a client that used Asana. Kinda. Sorta. I logged any / all relevant activity in Asana. When I submitted my first invoice they asked, "Where is the detail?" I replied, "Invoices are the summary of the work. The blow by blow details were logged and tracked in Asana." They didn't get it.
Hate the players, not the tools.