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That sounds... weird?

Not saying it doesn't happen, but if this is indeed the case, what is preventing the same scammer from essentially registering all still-unregistered UPC codes to do something akin to domain squatting?

(I am not familiar with how Target online works so maybe I am missing something)

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Nothing, really. But you have to actually sell the product. On Target only one person can sell an item. Only one listing for that item can exist. It goes to whoever lists first.

That seems ripe for (more) abuse.

Not really sure who comes up with these schemes but... doesn't sound well thought out.

There is a CertAin large SaaS company that partners with retailers and sells them on this kind of bullshit. They don’t CAre. They ChArge the retailer and the seller thousands per month for their platform and technology.

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