Surely this tool will be used responsibly and not lead to a renaissance in misleading ads, phishing scams, and malvertising. I trust Meta to have put in the proper safeguards to make this tool simply a net benefit for online users.
The cost of a full video ad (using stock video) and a custom voice over is so low we are being flooded with absolute nonsense ads. They literally don’t make sense but they must catch suckers.
It’s gonna be an issue when these things are more logically coherent and visually mature.
[1] such as https://www.bleepingcomputer.com/news/security/almost-60-per...
And the people doing it self select for showing the ability to work in a disingenuous self-advocating marketing field, so you might expect them to talk themselves up.
i don't think the actual brightest mind could stand working in the field for more than about 5 seconds