Agreed. I would not have believed it if you told me three years ago, but box.com is positioning to significantly outpace dropbox in the enterprise space (i.e., the pay for service space). I work with banks and law firms. Dropbox is perceived as the devil (though I don't think it's as bad as our IT admin makes it out to be). On the other hand, many have formally adopted a branded versions of box.com. Crazy.