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Actual paper from 2009: https://link.springer.com/article/10.1057/jt.2009.16

Link above is clickbait blogspam (like most things on IFLScience)

The journal is named „Journal of Targeting, Measurement and Analysis for Marketing“, which may be the scientific equivalent of a clickbait blogspam site (but I haven’t checked more deeply).

The paper title itself could pass as-is an Buzzfeed.

Thanks! We've changed to that from https://www.iflscience.com/pythagorean-theorem-found-on-clay... above.

Would it make sense to add (2009) to the title? I came here thinking that people discovered something new.

Ah yes. Added. Thanks!

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