I do wonder about this quite often nowadays - is it because they're kids or because particular apps provide continuous stream of content that doesn't distinguish between ads and the content. Or is it both of these things?

Youngest generation will be the perfect customers in the nearest future, it seems. That kind about which corporations dream about now; they won't complain about privacy or ads because they're being programmed right now to consume whatever they see. And that scares me tbh.