I think it's tougher because the standards for good software are significantly higher.

20+ years ago, if you had a website that let people make comments and upload a low-resolution image for others to see, that was seen as pretty freaking cool.

Today, you need to create software that does something like have a 3d VR interface to order pizza, provide real-time maps of where your pizza is at all times, have perfect AI customer service agents that will answer any question instantly, and get it to you in under 5 minutes to barely raise an eyebrow about your tech.