It is certainly nothing like as hard as game development, but for people coming from TV/movie land the whole software and interaction aspect (even just moving the head) confuses them.
If anything resolving 3D audio was the hard part, by which I mean most subject to being misunderstood. (Try explaining to a media creative type that crossfading binaural mixes of two orientations does not create a valid intermediate new binaural mix).
Source: I worked on several notable stereoscopic VR productions.