RED took the existing ethos of the industry that says everything must be expensive
It's hilarious to read this since the opposite was true in the beginning; Red was the one cutting corners to reach really low prices.
It's hilarious to read this since the opposite was true in the beginning; Red was the one cutting corners to reach really low prices.
really low when compared to what? $50k USD for a camera body is not really low prices. $1500 USD for a memory card is not really low.
What they're doing with pricing today, I have no idea, but when Red hit the scene in 2007, not only did the price get a lot of attention, but it motivated the entire industry to take 4k digital video seriously. Every major manufacturer of professional cinema cameras would soon release their own competitive cameras with similar features to the Red One.