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Hire a few freelancers for some small tasks here and there and say you’re a team of 5 with most of them located in India or Eastern Europe. Never say you’re a team of 1 even if you are. Some people here are too honest for their own good

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I would do this, but not just to deceive. Having a small team you work with will address some of your potential customers concerns about your ability to scale.

It’s how I’ve been working lately. It’s mainly me the customer is buying, but I have a team of 3-5 trusted freelancers I work with. Customers don’t seem to bat an eyelid at that proposal.

100%. Not only this, but it forces you to document things for other people (one of which is future you), and it forces you to have a plan for if you get hit by a bus. People do actually get hit by busses sometimes, and if you actually care about your customers you should have a plan for that.

This is the worst advice you could ever take. Always be true to yourself. Always be honest. Your potential client should be honored to have the founder and CEO of their new vendor and your undivided attention.

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