> Also the only way to get bitcoins securely is to buy and sell them for cash. And even then there are ways of figuring out who is who.
This is ridiculous. The psuedoanonymity of bitcoin allows for laundering services which enhance your plausible deniability. You can't practically figure out "who is who" if I send a delayed transaction through a popular laundry service.
Is your point that the Bitcoin market is still very small and can be manipulated?
The reason why options work is because there are clearinghouses that will guarantee the transaction. Without a regulated clearinghouse, you're subjecting yourself to counterparty risk, which as we discovered in 2008, is a significant risk especially during market crashes.
(for reference, HN discussion was here: http://news.ycombinator.com/item?id=2596475)
But... the guy has made it clear he believed bitcoin's value would rise, so selling a put option at - say - current value would be advantageous to him. Offer a low enough strike price, high enough premium, and word your offer in layman's terms ("you get money now and might get money later if bitcoin rises or might have to pay money if it falls") and he could be tempted to enter in an appropriate contract.
It would actually be very useful to have a liquid options market to help producers and merchants overcome the current volatility.