Netflix did transform TV. Cable subscriptions are shrinking. Many people have switch to a streaming on demand service vs a linear service. You can watch most TV without ads.
I keep a Netflix subscription running for my parents, get the free few months of Apple TV every year or so from buying a new device, and beyond that I just watch more and more YouTube in my free time and go to the cinema maybe twice a year.
Sure, YouTube doesn't really have any blockbuster/high-budget/studio-level content, but there's simply so much and so many niches that it keeps me entertained just as well as anything else, so I subscribe to YT premium and that's it.
"Disney, Netflix and Warner Bros. Discovery have recently said the ad-supported versions of their streaming platforms generate more money per user than their ad-free counterparts, as the advertising revenue more than offsets the lower subscription cost." -- https://www.wsj.com/business/media/netflix-price-increase-ac...