Margin is a function of stickiness/cost of switching (among other things).
I suspect eventually we will enter a world where migrating cloud providers is mostly a click of a button, but we're a long ways off from that. Requires vendor agnostic and portable apis/containers/WASM runtimes everywhere.
Swapping an LLM, at least in the current state, is about as close to updating a pointer as you can get.