Brands Are Still Going Down with NFT's Sinking Ship

> That being said, the new silent trend among some companies is to try and use NFTs to put products behind a paywall. Shopify built a service for merchants to build their own blockchain-based products. With it, sellers can literally “tokengate” users based on who decides to buy an NFT and those who don’t.

This article makes it sound like a bad thing, but this is exactly what a subscription or even a ticket is; the entire point of an NFT is to be able to model such non-fungible assets on a decentralized system, making it possible to, say, tokenize a ticket to a concert and then transfer it around safely and yet with full extensibility in how the transfer is completed (you want a jury-backed escrow? go ahead and code the contract) without the need of a centralized arbiter attempting to back the sale.