That was my first question too. I found the following. Sadly, because journalisming is oh so hard, they omitted the actual innovations.
TLDR: Novel liquid desiccant functions as a "humidity battery" (my phrase). A salt solution which captures and releases moisture. It's closed loop and doesn't need to be replenished. Claimed OpEx $/hWh (for just the dehumidifier) is ~ $20/hWh, vs > $600 for Li-ion and ~ $400 for ice thermal based systems. It's safer and more durable.
Liquid Desiccants as Breakthrough Energy Storage [2021]
https://www.youtube.com/watch?v=2SwMyGzXsuE
Liquid Desiccants and Our Cooling Process - Blue Frontier, LLC [2021]
https://www.youtube.com/watch?v=r8B4LQTQ94g
https://bluefrontierac.com
"At Blue Frontier, our mission is to transform buildings into sustainable, comfortable, and interactive spaces. Our first step towards achieving this goal is the commercialization of a revolutionary air conditioning technology. Blue Frontier’s AC system combines dew-point-style sensible cooling with liquid desiccant dehumidification to reduce electricity use by up to 90% (non-fan). The desiccant is recharged and stored when electricity is the cleanest or lowest cost, and later used to deliver cooling when electricity is dirty or costly. These features enable our system to solve an array of today’s largest sustainability problems — from the Duck Curve to peak load management, from humidity control to integration of intermittent renewable resources."
Note the "Duck Curve" bit. Their "humidity battery" (my phrase) allows them to do load shifting. In the actual AC unit(s).
That's really bitchin'.