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"Furthermore, you’ll notice that each Project Card displays up to ten people per card. This again is by design, as 10 is the sum of the first three prime numbers (2, 3, 5)."

If this didn't let you know it was an April Fool's joke, you should come over to my place to watch Google's self driving car in its first Nascar event.

Articles like these citing the Golden Ratio probably sound silly to non-designers, but to designers like myself, that's just how we instinctually see the world. We don't sit down and explicitly use a particular math equation or say we're going to apply the Golden Ratio. Some layouts simply look more "right" than others even if we can't explain why.

Which is why there is something really off-putting about Microsoft's Metro design style. Can't place my finger on it, but the layouts and proportions just feel all "wrong".

I posted something similar regarding twitters layout sometime ago http://news.ycombinator.com/item?id=3310763

April 1?

Seems like an April Fool's Day double bluff. The Golden Spiral is actually often used as the basis for laying out webpages.

A good article I found is here: http://www.smashingmagazine.com/2010/02/09/applying-mathemat...

New Basecamp - Perfectly Proportioned