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I thought that was their strategy in recent years also, so center around the Firefox brand. So this is the opposite direction

For me they are pretty much synonymous. If I hear “mozilla” I imagine the firefox logo. strange that they are moving away from their flagship product

When I hear "mozilla" I remember the event I went to where apparently some board members decided to come after all and the employees / contractors were panicking to make sure everything was perfectly presentable. The food catering, the cleanliness...

to me, the word mozilla reminds me of the ueeless board members.

To me, Godzilla sounds way more interesting than a mere fox.

Firefox sounds fast and nimble. Mozilla reminds me of a large, slow, bumbling monster that destroys all it steps on.

In a way it is a large, slow, bumbling monster that destroys all it steps on, except it only steps on donations and good will toward firefox.

You are not further from the truth. /s

A Firefox is a panda :-) https://en.m.wikipedia.org/wiki/Red_panda